Have you added “The IABC Guide for Practical Business Communication: A Global Standard Primer” to your bookshelf? Listen in as Danielle Bond, IABC International Executive Board (IEB) Chair, sits down with Tamara Gillis, editor of the book, for a behind-the-scenes look at this new compendium of thought leadership — by the IABC community, for the IABC community.

In this 20-minute conversation, learn how the piece came to life, how the content can inform your own work, ways to use the book as a springboard for discussion at the IABC chapter and regional levels, and more.

Add “The IABC Guide for Practical Business Communication” to your reading list and order your copy on Amazon today. (Readers in Australia can order online here; readers in Japan can order online here.)

A special thanks to the 30 authors who contributed to this work. Get a preview of the table of contents here:

1. Executive Communication and Coaching, by Adrian Cropley
2. Organizational Culture, by Alison Rankin Frost
3. Organizational Trust: Culture, Context and Communications, by Rob Briggs
4. Business Communications Ethics, by Barbara Puffer
5. Corporate Social Responsibility, by Bish Mukherjee
6. Leading the Communications Function, by Brad Whitworth
7. Strategic Planning, by Jonathan Champ
8. Issues Management, by Theomary Karamanis
9. Change Communication in a Changing World, by Nick Sharp-Paul
10. Crisis Communication, by Tamara Gillis and Christine Kuhinka
11. Communication and Technology, by Shel Holtz
12. Research and Measurement, by Angela Sinikas
13. Internal Communication and Employee Engagement, by Priya Bates
14. Intercultural Communication in the Workplace, by Subhamoy Das
15. The Essential Guide to Corporate Storytelling, by Shawn Callahan, Mark Schenk, Mike Adams and Paul Ichilcik
16. Public Relations, by Dan Tisch Echevarria
17. Reputation Management, by Daniel Munslow
18. Media Relations, by Ayesha R. Lett
19. Investor Relations, by Diane Gayeski
20. Government Relations, by Tracy Imm
21. Social Impact Communication, by Mari Lee
22. Nonprofit and Association Communication, by Susi Maclean
23. Integrated Marketing Communication, by Camille Downing and Jenna Lo Castro
24. Branding With Confidence, by D. Mark Schumann
25. Customer Relations: Meeting Expectations, by Maria Konevitch and Tamara Gillis

Related Reading and Listening

• ‘The IABC Guide for Practical Business Communication’: A New Resource for Providing Insights and Advancing Careers, a Q&A with Tamara Gillis, editor
• Read Chapter 1 of ‘The IABC Guide for Practical Business Communication’
• IABC Member Exclusive: Read Chapter 2 of ‘The IABC Guide for Practical Business Communication’
• PodCatalyst Episode 18: Branding With Confidence, featuring Mark Schumann