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The Aurecon Bridge Building Competition
Gold Quill | 23 December 2020
The Aurecon Bridge Building Competition
by: Ella Penman, Eloise Febbraio and Annabel Marshall

Aurecon has run the annual Aurecon Bridge Building Competition for 18 years. The campaign aims to encourage high school students to take on further STEM education and careers. This year, we identified a need to refresh the competition to maintain relevancy and enhance our brand awareness. In 2019, the campaign aimed to grow awareness and registrations for the competition, increase the number of new schools registering for the competition, increase participation in the Digital Award, increase engagement across competition locations on Judging Day above and beyond testing bridges and engage clients in the competition.

 

Read the full case study here.


Ella Penman, Eloise Febbraio and Annabel Marshall
Podcasts
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Defining the Future of Work With USC Annenberg’s Fred Cook
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In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management 
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The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators 
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

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