The headline highlights how Google’s Olympics ad went viral for all the wrong reasons, intensifying concerns about the use of generative artificial intelligence (AI) in both personal and professional settings. To help navigate this new landscape, Gartner’s Peer Insights provides reviews and ratings of generative AI apps. Additionally, Capgemini’s second edition report, Harnessing the Value of Generative AI, explores how generative AI benefits organizations worldwide. But what are strategic communication professionals doing with generative AI? How does it enhance the communication function? And most importantly, what are they learning? Gain insights from a distinguished panel of IABC Fellows in this installment of Circle of Fellows.
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Shel Holtz, SCMP, ABC, IABC FellowShel Holtz, SCMP, ABC, IABC Fellow, is senior director of communication at Webcor, a California commercial general contractor and builder headquartered in San Francisco. Shel joined Webcor after 21 years as an independent consultant helping large organizations weave new technologies into their communication strategies and tactics. He also consulted on internal communications, crisis communication, leadership communication, and more. Before starting Holtz Communication + Technology in 1996, Shel had led communication departments at two Fortune 500 companies and spent five years working for human resources consulting firms. The author or co-author of six communication-themed books, Shel and his co-host, Neville Hobson, have presented the “For Immediate Release” podcast since January 2005, making it the first and longest-running communication-focused podcast.